Search Engine Optimisation (SEO) is about improving your rankings in the major search engines such as Google and Yahoo. Whilst the concept is simple, it is a rapidly evolving and highly competitive field. To be successful you must set some specific, relaistic goals. Once armed with those goals, Web Design Experts can put plan and execute an SEO program to achieve them.
Pay Per Click (PPC) advertising – also know as “paid search”, “Google AdWords” and “Yahoo Search Marketing” – allows your business to advertise on the major search engines, plus a large number of affiliated sites. Unlike traditional print advertising where you pay for placement, with PPC advertising you only pay when someone responds to your ad by clicking on it to visit your website.
If you’re interested in selling goods and services on the internet then Web Design Experts can give you a head-start on your competition. We understand business and we understand that your eCommerce website solution has to be good business. That’s why we build your business goals and processes into every eCommerce website & eBusiness solution we provide.
Custom Web Applications are an alternative to traditional custom developed applications. Instead of developing a client/server application, a web application is developed and deployed on a web server. This approach is particularly suited to systems that are based on a database. By implementing your application using web technology, user no longer need to install any additional software on their computers to gain access – they simply use their existing web browser. The benefits of this approach are: Continue reading Custom Web Applications
Having your web site based on a content management system offers a range of benefits that makes it easier for you to make your website a success. A content management system allows:
- Fast updating of the content on your web site
- More control
- Reduced maintenance costs
- Maintain integrity across your website
- Advanced features
Whilst every one’s visual tastes are different, there are several universal principles that successful websites embody. We’ve distilled these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website. Continue reading Website Critical Success Factors
To get a return for your investment, it is important that your web site has a clear, defined purpose. Simply having a website just because a business of our size “should” isn’t enough. Common strategic purposes for websites include:
Many of the world’s websites suffer from mistakes that can dramatically impact their effectiveness. We’ve compiled a list of the 17 common mistakes with helpful advice on how to avoid them.Many of the world’s websites suffer from mistakes that can be easily avoided. It is our hope that this list will help you to ensure that your site is not similarly afflicted. Continue reading Avoiding Simple Design Mistakes
Choosing a domain name may seem straightforward, but there are several important factors that should be considered – and not all of them are obvious. Continue reading Choosing a Website Domain Name