Pay Per Click Advertising

Pay Per Click (PPC) advertising – also know as “paid search”,  “Google AdWords” and  “Yahoo Search Marketing” – allows your business to advertise on the major search engines, plus a large number of affiliated sites. Unlike traditional print advertising where you pay for placement, with PPC advertising you only pay when someone responds to your ad by clicking on it to visit your website.

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Custom Web Applications

Custom Web Applications are an alternative to traditional custom developed applications. Instead of developing a client/server application, a web application is developed and deployed on a web server. This approach is particularly suited to systems that are based on a database. By implementing your application using web technology, user no longer need to install any additional software on their computers to gain access – they simply use their existing web browser. The benefits of this approach are: Continue reading Custom Web Applications

Website Critical Success Factors

Whilst every one’s visual tastes are different, there are several universal principles that successful websites embody. We’ve distilled these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website. Continue reading Website Critical Success Factors