So, you don’t have the time to set up your new website

Well, we’re here to make it easy.

One of the biggest factors in businesses not having a suitable website is the prospect of having to get stuff to put on the site. Or as we like to call it; web content.

We are experts in collecting the right information (copy) and presenting it on your web pages in an attractive and professional format. We can help with images by procuring stock images or organising for a photographer if that’s what is required. Continue reading So, you don’t have the time to set up your new website

4 out of 5 indigenous kids in remote communities can’t read. HANDS UP WHO CARES?

Hello Reader/s,

Did you know that for every five Indigenous kids living in remote communities, only one will be able to read at the minimum standard?

That’s only one in five kids who are gaining one of the most important keys to a satisfying and successful life – the ability to read. This shocking statistic is why I’m taking part in the Australian Literacy and Numeracy Foundation’s Wall of Hands Indigenous Literacy Appeal.

Continue reading 4 out of 5 indigenous kids in remote communities can’t read. HANDS UP WHO CARES?

Google and MYOB are giving away 50,000 free websites – or are they

Google and MYOB have teamed up to provide 50,000 businesses with a free website.

Due to the large number of small to medium Australian businesses without an online presence Google’s SME Business Leader Claire Hatton said; “We want to address this gap by removing common barriers like cost and time to set up a website. We also want to make it easier for Australians to find the information they’re looking for online”.

But there’s still no such thing as a free website – after the first year a $5/month fee will be charged.

Continue reading Google and MYOB are giving away 50,000 free websites – or are they

Internet Security – When a hacker/phisher calls

Phisherman’s name: “Harry” with a broad “un-Harry-like” accent
Purported Company: “Microsoft”

Had an interesting chat today with a family member. He got a phone call from “Harry” telling him that they have been monitoring the internet and have detected a potential security risk regarding their computer and would he like to purchase specialised firewall software for $300 for two years.

Continue reading Internet Security – When a hacker/phisher calls

The long answer to Is Facebook Twitter and other social marketing strategies good business sense

Social Media marketing using Facebook, Twitter, advertising and Landing Pages

The long answer is as unique as your business, however some of the more
general points are:

  • You get a mechanism to communicate with your customers and
    prospects as often as you want
  • Your customers and prospects get to respond and comment too
  • Whether they are happy or not, it’s all good because
    it gives you the opportunity to address issues that you would never have
    known existed
  • The only time you should censor a comment is if it is
    malicious, inappropriate or derogatory
  • Referral business is often the most profitable in terms of
    customer acquisition. Social media makes it easy for customers to share
    their experiences
  • The whole social media landscape is about interacting with the community
    and building loyalty through honest and straight-forward dialogue.

Posts must be engaging such as:

  • Hey! Here’s how one of our customers benefited by using product X
    in a new way
  • There’s an important update for product Y on our website
  • Last Friday our company lunchtime pool comp was held – here are
    some photos
  • Sign up for this Event on that Day

You get the drift…

You Spoke – We Listened

These days it’s not enough to have a professional end engaging website.
Businesses need to consider their online presence as a sales, marketing
and support function that should be contributing to the overall success
of the business.

If you are not engaging with your customers and prospects online then
you may be missing out. I have realised that in order to help fire up
this latent business development engine you need a plan. That’s
where we can help.

Our Social Media Services value proposition

We do the research to determine what the current best practices are and to identify the danger spots. Our consultants are constantly updating the corporate knowledge base to help you decide what you want out of this (usually business related) and how far you are willing to go to get it (from a resources perspective).

We work with you to define the most appropriate course of action and the areas we look at are:

  • The potential for your business to benefit
  • Which marketing and communication methods are appropriate for your goals and budget
    • Facebook
    • Twitter
    • Google Adwords campaigns
    • Email Marketing
    • Blogging
    • Print advertising
    • Mini-sites (also known as landing pages, lead capture pages or more colloquially – squeeze pages
    • On-page chat facilities (new)
  • How much is the business willing (or able) to take on
  • How will the statistics be reported and how often

How much does a Social Media Campaign cost?

Before I delve into facts and figures I need you to think about what you currently spend on printing, newspaper ads, radio/TV ads, yellow pages, magazines and any other advertising media that you currently utilise. Now, while I am not advocating the abandonment of these forms of advertising media I will ask you to look at the amount of business that you can attribute to these more traditional campaigns.

Many people actually don’t really know what works and why, whereas on the internet almost everything can be measured.

Statistics drive better marketing decisions

That’s why we won’t suggest anything that can’t be measured – the incredible diversity of businesses and organisations means that there is no “Package Deal”. We suggest, implement, test and measure every campaign we are involved in.

The great news is that we can begin this process with a suite of services whose results we can measure and review.

We can get you onto Facebook and Twitter (and optionally any other appropriate social media network), show you how to keep it up to date or manage the updates for you. This service generally starts at about $550. From there we are able to look at other strategies designed to elicit a specific response such as complete a form, call a phone number or sign up for something. This is where the resources requirement (and cost) can vary immensely.

What if I don’t have the budget for an ongoing campaign of new business acquisition?

You can still have your business represented on social media networks and simply see how it goes. I know a guy who set up a basic Facebook page and now has over 15,000 followers in less than one year!

As a minimum you should at least have a presence

It won’t break the bank and you never know, you might end up with a huge following too. I just read a great article on the Smartcompany Blog about a small independent video store (yes – one store) and how they boosted business via Facebook and zombies (read it now).

Are you interested?

This link will take you to our own landing page for our Social Media Services where you can register your interest in an obligation free chat about getting social and building business. Or call us on 1300 884 553

I have a great website – where are the visitors?

The site is up and running. All of the vital information has been uploaded.

Where are my visitors?

Good Web Design and clever user experience setup are critical to guiding visitors through your website and presenting them with a credible and compelling call to action. The next question is; “How do I get them there?”

The answer, as with so many business questions is; “it depends”.

So to that end, being a highly visual thinker I have mind-mapped the situation from a generic point of view. Have a look, download the pdf version and use it as a starting point.

Web Site Marketing Mindmap

Cross out the areas that are not doable – for example; TV advertising can be a little out of many small businesses reach so go ahead and cross that right off the list. If you don’t know whether a particular method is right for you then ask an expert. Far better to pay for an hour’s consulting than spend days trying to do the research yourself.

Once you have your own list together then it’s time to look at ROI. Well the returns side anyway. Before you go off getting prices have a good think about the potential return of each method in terms of tangible as well as intangible benefits.

I say potential return for a reason. Namely, you will never really know what the ROI will be until you do it. This is where your innate understanding of your business and its goals will be crucial. Now you will probably need to enlist the services of someone who spends a significant amount of time keeping up to date with the latest trends and techniques and what is working for whom.

Get them to outline a plan and ask as many questions as you need to understand at a non-technical level just how this all works and, of course how much it might cost. Forget the old thinking that the internet space is free or low-cost advertising – concentrate on your returns and manage the process as you would a traditional media campaign (which may even be part of your plan as well).

In closing, it is important to note that the measurability of campaigns means that you can (instantly in some cases) see whether your campaign is performing adequately or not. On the web, almost everything can be measured. Get reports or ask your provider to include on-going analysis as part of the service. Find out what works and do that – lots.

Kindle me Happy. Or, bookworms join the 21st century

As a long term bookworm, or “avid reader” as I am currently known, I have collected a reasonable number of books which we keep in approximately 26 lineal meters of glass-doored bookshelf. So what does the future hold; or more accurately what will we hold in the future?

The nostalgia of the written and bound book notwithstanding the new (to Australia) Amazon Kindle (pictured) can hold up to 1500 books in its memory with access to a library of over 200,000 books and periodicals. Early adopters get your buy cipro in mexico credit cards. The unit uses the 3G mobile data network to browse and purchase from Amazon’s online store and books are delivered immediately. Now if we could only get the authors to keep up (kidding… pulp fiction is not a good staple diet, you take your time authors and give us quality).

Enter competitors; stage left.

Sony has a reader using the same technology but no direct delivery and Apple as usual are tight-lipped about, well, everything.

Just thought you’d like to know really…